After reading Blogging Heroes I was really taken a back by the way Chris Anderson utilized his blog. Not only did Anderson use the feedback he recieved as a tool to steer his book into the right direction, he also used it by means of publicity--creating a buzz around his new book before it even hit shelves. And all of this was done for free! If you ask me I'd say he's brilliant!...or atleast the idea was. It sounds like these days if an author wants to write a book, short story, heck even an essay, it would be silly not to put it on a blog! The feedback alone is a reward in it's self; Authors have the freedom to write about whatever they want with out the constraints of editors or the pressure of pleasing the general public. Therefore, the feedback generated from genuine/passionate writing can not only help pin point ideas, but can also give the writer inspiration towards new thoughts. It's like having your own personal Muse-FO' FREE! These new inspirations from fellow bloggers, like for example the title of Anderson's book, can really effect how it is received when it hits the market. (hopefully in a good way!) And if Chris Anderson never used a blog as a platform for his book, who knows how differently it would have been received in public--or how much money it wouldwouldn't have ended up making. It seems that using a blog in order to get your work noticed, or even looked at, is a brilliant idea. "People now want to spread their presence around the world", and I believe blogging is one of the most effective ways of doing so.
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